Building an audience

So we’re all out here in blogworld trying to communicate, yet there seems to be a chasm between those sites with a stellar audience and those with just a few dedicated followers. I’d be interested to know how you get your stuff out there.

I’ve now read quite a number of on-line articles and they mostly say the same things. Either:

a) pay me lots of money and I’ll build your audience, and/or,

b) write good, interesting content.

But there must be more to it than that. How important is it to ‘follow’ other bloggers? Are there any tricks to setting WordPress tags? Does appearance of the page matter that much – I’d assume that’s more about keeping an audience than finding one in the first place? Are there bits of advice out there that I’ve missed?

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